亞洲最大型的國際美容商貿盛事「Cosmopack Asia」今年以關注的主題為「創新」及「可持續發展」,匯集世界各地於亞洲貿易的關鍵領導菁英品牌,從供應鏈到菁英品牌的整合展覽,將原料、配方、機械、自動化設備、一級與二級包裝還有承包私人品牌的商業鏈串接,總計匯集48個國家總計近3,000名參展商,於11月12日~14日香港會議展覽中心盛大舉辦。
Cosmoprof Asia
一年一度的Cosmoprof Asia今年已經來到第24屆,並從上千家廠商中選出20名最佳保養以及最佳產品\的獎項,今年來自台灣的保養品牌也有多家進入決選,而獲選為台灣總統的外交禮的「Maskingdom」也以Classy Fashionable and Portable Clay Stick Mask(礦物泥膜棒系列)也因為極佳的創意、包裝與環保設計,獲得今年評審一致推薦,成為亞太美容展護膚產品類的專業大獎,更是美容產品類的唯一台灣得獎者。
美容圈非常難得的專業展覽
Maskingdom得獎已經不意外,擷取台灣之美,從設計、創新、包裝到產品功能都是細節磨練,本次品牌總經理宋美蒔與品牌行銷經理 Christina、協理 David等六名同仁盛裝與會,品牌攤位更精雕細琢,宋總經理於得獎後發表感言表示,「Cosmopack Asia」等於美容圈非常難得的專業展覽,本次所推出的產品是觀察到世界美容脈動,了解到許多人對於皮膚管理的困惱,採用創意的分區保養,一次推出緊緻、黑頭、亮白、保濕等四種功能的泥面膜,讓讓愛美的人士可以利用瑣碎的時間做肌膚管理,而在會後也獲得來自世界各地的讚賞。
Make better business decisions:
延伸閱讀:獲得國際評審一致推薦的「超級泥膜」
想知道品牌的更多故事?匯集美感、環保與創意的台灣品牌Maskingdom
更多展覽報導:帶著感動前行 Maskingdom新品獲得亞太專業美容專業大獎
以下為刊登於第24屆亞太區美容展的得獎訊息
PRODUCT HEADLINE
Classy Fashionable and Portable Clay Stick Mask
COUNTRY OF ORIGIN
Made in Taiwan
PRODUCT DESCRIPTION
This brilliant clay mask stick set is enriched with abundant minerals with 4 different functions, moisturizing, whitening, repairing and oil control all in a gift pack. It can instantly resetting tired skin for the ultimate fresh look and feel. This easy-to-apply mask can precisely target certain areas on your face, so you can multi-mask for whatever your skin needs. Feeling refreshed and glowing in no more than 5 minutes.
LAUNCH DATE
10/01/2019
WHAT MAKE THIS PRODUCT SO SPECIAL?
People with combination skin type have grown in population, it is essential to target different skin area with different treatment. Multi-masking make possible to target different area of concerns for the skin. Making skin care more precise. It is light and portable to enable ease of carrying around even during travels. It is enriched with abundant natural ingredients such as Eldelweiss, Ampelopsis Japonica and Soy Protein to make the skin tone brilliant without large pores. Without the addition of alcohol and paraben preservatives, it makes this clay mask set even suitable for sensitive skin types.
WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)
We are selling on-air in the aircrafts, currently sold in HK air, HK express, Air Macau and Jetstar. We also promoted it in the social media which is currently the most popular channel in the South-East Asia.
HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?
#ClayStickMask #onthegomask
#ClayStickMask #onthegomask
本屆評審名單(摘錄自Cosmopack Asia官方網站)